Local
Andrea’s artistic eye and organizational skills combine to produce a captivating and effective marketing plan. With The Agency’s in-house marketing department, Andrea can personally conceptualize and oversee the the implementation of a robust marketing plan which will include professional photography, a dedicated website for each property, a custom multi-page brochure, mailings, inclusion in The Agency website and newsletter, regular social media advertising (including free and paid-for exposure), and print advertising in various publications including a regular presence in he Los Angeles Times, Ventura Boulevard Magazine, and The MLS Open House Guide.
As technology keeps advancing, the way a buyer finds a home is ever-changing. “Today buyers spend hours in the comfort of their own home or office pouring over photographs of intriguing properties; as they look, they are deciding which properties to actually see. Knowing that my listings are exposed to the broadest local and international audiences, I am committed to perfecting the quality of each image.”
Hands on, Andrea is present when photographs are taken, calling out shots and staging rooms. “I understand that a strong marketing campaign begins and ends with photography — whether that be still photography, drone photography, aerial photography, or 3D home tours. I make sure that my listings are visually compelling, so that passive browsing and ‘viewing’ becomes a scheduled showing. The way I present my listings is a reflection of me, and I will settle for nothing but the best.”
Andrea is also able to reach buyers through the The Agency’s unique, collaborative culture, resulting in a huge percentage of deals taking place “in house”. Physically growing everyday, The Agency now operates out of offices throughout the greater Los Angeles, originating with the Beverly Hills flagship and extending to Brentwood, Venice, Sherman Oaks, Calabasas, Malibu.
With great relationships throughout the real estate community, Andrea is a member of various top-agent networking groups, keeping her listings “front and center” in the real estate community, and showcasing them regularly to her many esteemed contacts and “friends”.
Global
In this global marketplace, Andrea has captured buyers across the world and sold property “sight unseen.” With The Agency’s global reach, she is able to tap into valuable resources and promote her listings in faraway territories—a great advantage as international presence in the home buying marketplace continues to grow. As of late 2024, The Agency’s global network had grown to more than 130 offices, following the opening of 30 new locations in a single year across diverse markets. Their offices are strategically located in coveted markets across the U.S., Canada, Mexico, the Caribbean (including the Bahamas, Cayman Islands, Jamaica, Turks & Caicos, and the Dominican Republic), and Europe (including locations like Barcelona, Amsterdam, and Mallorca). We have also opened an office in Costa Rica. The Agency boasts substantial global sales volume, achieving $60 billion in total global sales volume as of recent reports. “Being at The Agency is a huge catalyst to international exposure. The Agency is crisp and focused, and has thoughtfully partnered with the most significant real-estate focused websites in the world, making a mark globally, commanding attention and bringing international buyers to all of The Agency’s advertised properties.”
As a member of The Combined Los Angeles/Westside MLS (CLAW), Andrea’s listings also reach an expanded global market outside The Agency. CLAW extends its global reach through a partnership with The International MLS (IMLS). Through IMLS, Andrea’s listings are syndicated to a network of over 100 property portals across more than 60 countries, potentially reaching an audience of approximately 145 million viewers per month. This syndication network includes portals in key international markets across Europe, Asia, the Middle East, and Latin America, with multilingual and multicurrency support to make listings accessible to global buyers.